Los Angeles Lakers forward LeBron James (23) during the second quarter against the Golden State Warriors at Chase Center.  Kyle Terada-USA TODAY Sports

The hype surrounding the summer premiere of "Space Jam: A New Legacy" is ramping up. The latest development on the promotional front surrounding the LeBron James-starring movie arrived this week when the superstar was spotted wearing film-related gear on a team flight.

On Wednesday, the Lakers tweeted out an image of James boarding a plane wearing a “Tune Squad” jersey-like shirt. On the back of the “Space Jam”-themed shirt was the name “B. Bunny” along with a silhouette of the iconic cartoon character.

As noted, the buzz over the highly anticipated reboot of the “Space Jam” franchise is kicking into high gear of late. In March, the official movie posters were unveiled and produced a social media frenzy. Before that, James teased some compelling plot details of the upcoming film.

Then in March, James provided a sneak peek of the movie by sharing some stills from the film. More interestingly, however, James opened up about his apprehension over going forward with a "Space Jam" reboot in the first place.

The LeBron-led "Space Jam" project was in the works for years before filming actually began in 2019, and to no surprise it generated no shortage of excitement from fans and skepticism from naysayers as the project got underway.

"Space Jam: A New Legacy" will simultaneously premiere in theaters and be streamable on HBO Max on July 16, 2021.

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