The arena, which had been known as Staples Center since its 1999 inception, will be renamed to the Crypto.com Arena as part of a massive rights deal. The official change will take place on Dec. 25. Kirby Lee-USA TODAY Sports

The unofficial end of an era for Los Angeles sports has begun this week.

Images went viral on Monday of construction crews beginning to remove the iconic “Staples Center” signage from the top of the downtown Los Angeles arena. Take a look.

The rebranding was also underway by the main entrances.

The arena, which had been known as Staples Center since its 1999 inception, will be renamed to the Crypto.com Arena as part of a massive rights deal. The official change will take place on Dec. 25.

Staples Center had hosted the Gervonta Davis-Isaac Cruz WBA lightweight title fight on Sunday night. By the time it hosts its next event on Tuesday night, a nationally televised game between the Los Angeles Lakers and the Boston Celtics, the arena will be looking a whole lot different.

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