The NBA is considering an ambitious project in Europe that may exclude the EuroLeague, according to Kurt Badenhausen of Sportico.
Sources tell Badenhausen that the NBA has been holding discussions for several years with FIBA and the EuroLeague on how to grow the popularity of the game in the continent considering the number of NBA stars that hail from Europe. A new plan could create a standalone NBA Europe league that would operate in cooperation with FIBA.
In February, the NBA hired the Raine Group investment bank to explore its opportunities in Europe, Badenhausen states. Both the NBA and Raine refused to comment for Badenhausen’s story, but he says the league is determined to increase its European operations.
A league operated by the NBA and FIBA would be set up similar to the Basketball Africa League, which was launched in 2021. Badenhausen expects the NBA to target strategic investors for the project who already have ties to Europe.
An international competition is also being considered along the lines of FIBA’s Intercontinental Cup, according to Badenhausen, bringing together the top teams in Europe and other parts of the globe. He adds that those talks are still in the preliminary stages.
According to Raine’s projections, the NBA stands to earn up to $3 billion a year by expanding its business in Europe and the Middle East.
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