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New Identity Bulls Are Not About Hero Ball
Benny Sieu-Imagn Images

The perennial underwhelming Chicago Bulls have struck gold through a new offensive identity. The first ten games of the 2025-26 season have proved that the strides taken last year weren’t a fluke.

They’re dropping 119.2 points a night, slinging 29.7 assists like it’s nothing, and crashing the boards with 46.7 rebounds per game.

Yes, you heard that right. These aren’t the iso Bulls from the previous rebuild begging for a shot-making miracle worker. They’re running a high-tempo, team-first offense that’s flashy and entertaining.

And guess what? They don’t need a scoring savior to make it all work.

With Josh Giddey calling the shots and a roster full of contributors stepping up, Chicago’s proving that real teamwork beats one-man heroics most of the time.

It’s shocking that in a league obsessed with stars, the Bulls are winning with competence. Who would have thought?

Coby White Isn’t a GOAT. But He Doesn’t Need To Be a Mule Either

Remember when Coby White was the Bulls’ main and sometimes only spark, the guy we pinned our hopes on for offensive fireworks? Last year he put up a respectable 20.4 points, 4.5 assists, and 3.7 boards over 74 games.

Solid numbers but nothing that screamed “franchise savior.” Yet, with White not having played one game this year, the offense hasn’t skipped a beat.

Their fast breaks, crisp passing, and smart spacing keep humming like a fine tuned motor. That’s thanks mostly in part to Giddey’s playmaking wizardry and a bench that’s deeper than most teams’ starters.

White can just be a piece of the puzzle now without being the main focus. If his eventual return is followed by consistent efficiency, minus the hero ball, the Bulls can stack W’s instead of feel good moral victories that fool no one.

Josh Giddey Owns This Team, So Get Used To It

Josh Giddey has gone from an OKC afterthought to Chicago’s undisputed leader. Why this is his squad? It’s pretty simple. In nine games, he’s averaging 21.4 points, 9.6 rebounds, and 9.3 assists, flirting with triple doubles while running the show like a caffeinated maestro.

Arturas Karnisovas brought him in for pace and vision, and his decision making has turned benchwarmers into legit threats. His three ball is still hovering close to 40%, but it’s the boards, dimes, and transition offense that redefine this team.

Forget the plodding vets from before. Giddey’s pushing the tempo and exposing defenses, making opponents suck wind like Generation Alpha kids being forced to run a ten minute mile for the first time in their life.

If you’re clinging to the old guard, update your system and reboot. This is Giddey’s team, his to mold, and the results don’t lie.

Lock Up Huerter and Ayo or Get Locked Out of The Top Tier

In a free agent market where players chase rings, the Bulls better chain Kevin Huerter and Ayo Dosunmu to the United Center before they bolt for greener pastures.

The sharpshooting Huerter is having an excellent start, scoring 14.1 points, 4.1 rebounds, and 3.1 assists through 10 games. He’s only shooting 34% from distance but 50% from the field an his driving and midrange skills have been on full display.

His deal is expiring. Lose him and say goodbye to his spacing that helps make this offense click.

Then there’s Ayo Dosunmu, the Chicago kid turning downhill hustle and finishing ability at the rim into a schtick that never gets old. His 15.3 points, 3.1 assists, 2.5 rebounds, and 48.4% three point shooting have been irreplaceable.

The blunt truth is that these guys are the glue that’s holding it together. You either keep them or kiss any progress goodbye and reboot the rebuild.

It Only Gets Better

Bulls fans and the media world are about to realize that this team is closer to the other side of contending than previously thought.

Matas Buzelis is having a solid start to the year and his eventual frontcourt partner Noa Essengue is waiting in the wings to showcase his skill set.

In the end, Chicago’s offensive revival is legit-no time for capes and no time for excuses…just results.

This article first appeared on The Lead and was syndicated with permission.

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