Rob Van Dam Teams With Grapefruit USA For New Cannabis Deal In California

Rob Van Dam is set to bring his personal cannabis brand to California.

Grapefruit USA, Inc. has announced a new exclusive licensing deal that will see Rob Van Dam bring his branded cannabis products to the California retail marketplace. Rob Van Dam’s RVD CBD products include oil tinctures, topical creams, smokeables and gummies.

“Our industry has matured over the past several years, and that maturation has fundamentally focused success in the retail marketplace around effective product branding. There is a lot of competition for product shelf space in retail stores. Retailers look to the brands that are likely to generate the most sales, and the well-known cannabis brands are the ones that consumers will choose. Our strategic partnership with Rob Van Dam and his team is a natural fit,” said Bradley J. Yourist, Grapefruit’s CEO and co-founder. “Rob is a cannabis pioneer with a large and loyal following. His cannabis brand, RVD, has an advantage that other cannabis products lack and fits the new ‘Cannabis 3.0’ environment, which is all about creating exciting and popular branded cannabis and hemp-based products. We look forward to expanding our footprint in California and, eventually, nationwide, bringing the highest-quality RVD cannabis products to California cannabis consumers and patients in need to enhance their health and well-being. Grapefruit’s plan for transitioning into a science-based cannabiotech company remains unabated while we capitalize on Cannabis 3.0 in California.”

For additional information about Rob Van Dam, please visit https://robvandam.com/.