Kirby Lee-USA TODAY Sports

We often termed “the going rate” for a star NFL receiver to be in the range of $20 million APY.

But the price of doing contract business with pass-catchers is going up. And maybe our guess at “the going rate” needs to go up as well.

According to a projection by our friend Jon Machota at The Athletic, the Cowboys - who we know are working toward reaching an agreement on a contract extension with CeeDee Lamb - might have to be prepared to pony up an annual salary on a long-term de averaging within the range of $25 million to $30 million.

Lamb, the Cowboys first-round pick in 2020, recently had his contractual fifth-year option picked up - keeping him on the Cowboys until 2025. But Dallas is examining ways to be proactive about Lamb’s long-term future.

“I’m very excited, Dallas is somewhere I’ve always wanted to be,” Lamb said recently. “I don’t see myself really wearing any other jersey. I don’t really want to get into too much detail on that, but I’m definitely excited for the future.”

CowboysSI.com was first to report early in spring that the Cowboys were engaged in contract talks regarding Lamb. Dallas is also working on new deals for Dak 

Cowboys COO Stephen Jones recently told us. “We’ve historically signed a lot of guys during that training camp period to extensions,” adding of Lamb and others, “(They’re) certainly on our radar in terms of guys that we’d love to have around here for another five, six years, whatever that turns out to be.”

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