Amid another losing season for the Chicago Bears, there are a lot of fans growing more and more frustrated with the organization. That frustration clearly extends to Martellus Bennett.
Bennett, a former NFL tight end who spent three seasons with the Bears, took to social media. There, he went on a lengthy rant, explaining his frustrations and what he thinks the organization is doing wrong today.
“Bears ownership lacks futurism,” Martellus Bennett began. “The entire business model is built on selling the past. The 85 bears. They’re always trying to recreate that old product instead of buying into and producing a new product.”
“The owners are ok with losing a game but not the brand built on the past. The bears need an entire rebrand. Top to bottom and they need ownership that is going to transition the organization into the future. They never protect their players publicly. You can’t trust the organization as a player because you can’t relate to the leadership, they can’t communicate with the youth,” Bennett said.
“Their audience is a legacy audience and they’re afraid of changing because they don’t want to lose out on those legacy fans that make them money. Nostalgia is the greatest marketing tool. I’d be interested in seeing fan growth of the bears.”
From there, Martellus Bennett called on the Bears to come up with a better plan for the future.
“The question is who are the bears of tomorrow? We’re always pitched the bears of yesterday. What are the plans of the future? The lack of creativity is astonishing. Yesterday ain’t winning today. Doing what’s best for your players is what’s best for your franchise. Get creative and help them do what they do best. Coaches always want players to adapt but never want to adapt their schemes for their players,” Bennett said.
“Chicago is one of the best cities to play in. It’s f------ great! but I don’t see you getting stars who wanna win to come there in the future because no one knows what the identity of the team or organization is. no real commitment to winning especially if you keep that coach.”
Martellus Bennett then said one of the most notable things in the entire string of posts. He argued that young people in Chicago likely don’t feel passionately about the Bears. In the long-term, that’s a very bad thing.
“The new Chicago probably lacks all connection with the bears of today. The youth of Chicago favorite team probably isn’t even the bears.”
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