Carolina Panthers owner David Tepper. Griffin Zetterberg-USA TODAY Sports

A camera caught David Tepper appearing to throw a drink at a fan from his box seat Sunday in Jacksonville. The NFL has since levied a fine against the Panthers owner, whose reputation has taken some hits as of late.

The league fined Tepper $300K for “unacceptable conduct,” NFL.com’s Tom Pelissero tweets. While this is not exactly a needle-mover for the NFL’s second-wealthiest owner, it has brought him more attention during a stretch in which questions have arisen about the Panthers’ direction on his watch. 

Tuesday’s news does, however, spare Tepper a suspension for his actions in Florida.

“All NFL personnel are expected to conduct themselves at all times in ways that respect our fans and favorably reflect on their team and the NFL,” the league said in a statement.

This incident, which came after a Bryce Young interception, comes at a key point on the Panthers’ timeline. Tepper fired Frank Reich after 11 games, doing so barely a year after he canned Matt Rhule in-season. 

Known for impulsive tendencies before the Reich ouster — the earliest a team has fired a coach since 1978 — Tepper has furthered that reputation this year. Reich admitted Tepper is a hands-on owner and said their midweek conversations veered toward the difficult side.

The Panthers are again looking for a new head coach, and Tepper’s actions — compounded by the Panthers’ decision to trade their 2024 first-round pick to move up for Young last year — have probably made their job less desirable. 

Tepper is widely viewed as the driver of the Panthers’ decision to draft Young over C.J. Stroud. A controversy about plans for a Panthers practice facility also emerged in 2022.

“I am deeply passionate about this team and regret my behavior on Sunday. I should have let NFL stadium security handle any issues that arose,” Tepper said in a statement. “I respect the NFL’s code of conduct and accept the League’s discipline for my behavior.”

After Tepper passed on removing Steve Wilks‘ interim tag, he assembled a staff that appeared to pull Young in different directions. Questions about which staffers have Tepper’s ear have also arisen during a turbulent Panthers season, one that has already clinched the Bears the 2024 No. 1 overall pick

Carolina axed QBs coach Josh McCown and running backs coach Duce Staley, reinstalling OC Thomas Brown as the play-caller — after Reich had reclaimed the reins — and giving Jim Caldwell more power. 

The Panthers have been unable to turn their season around, carrying a minus-171 point differential into Week 18. One more Carolina loss would match the 2001 squad for the most in a season in team history.

The Panthers are seeking another offense-oriented HC and preparing to make an aggressive push to hire Lions OC Ben Johnson, who spurned the team in 2023. 

It seems likely the next Carolina HC will be well-paid, due to Tepper’s wealth and the blows his reputation has sustained, but will they be able to compete with other HC-needy teams given the state of the franchise?

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