Every major sportswear brand has been working overtime to capitalize on the lead-up to Super Bowl LVIII. FCTRY LAb, led by Omar Bailey, co-founder of FCTRY LAb and former head of the Yeezy innovation, has been a major disruptor in the footwear industry and continues to grab headlines ahead of the Big Game.
FCTRY LAb unveiled a custom cleat with Miami Dolphins Cornerback Jalen Ramsey at the NFL Pro Bowl. Meanwhile, San Francisco 49ers lineman Trent Williams will display his Super Bowl Red Knight RNR Sneaker made in red to celebrate his team colors.
The cleat not only reflects style but pushes the boundaries of cutting-edge technology in the realm of the NFL and athletic footwear. Additionally, Bailey dropped the Red Knight RNR sneaker in collaboration with Williams earlier this month.
The exclusive release with Willaims flaunts a vivid red colorway crafted specifically for Williams, honoring his stellar performance alongside the 49ers, who have been dominating the league.
The 11x NFL Pro Bowl star chose to team up with the innovative footwear brand as he’s been showcasing support by sporting FCTRY LAb’s Knight RNR throughout his outstanding 2023 season, along with gifting the Knight RNRs to his 49ers teammates.
Both the offensive and defensive teams received their own RED Knight RNRs, in a symbolic gesture celebrating their standout achievements earlier this season in the 49ers Santa Clara locker room.
Bailey collaborated exclusively with Ramsey to engineer the JR1 cleats, a pinnacle of technological advancement in athletic footwear. Throughout the entire NFL season, Ramsey donned the JR1's on the field, showcasing the fusion of performance and innovation.
Crafted with precision in the FCTRY LAb, the JR1 cleats secured NFL approval, emphasizing the meticulous attention to detail and adherence to performance standards.
Recognizing the pivotal role an athlete's feet play in performance – from precise movements to quick direction changes – FCTRY LAb acknowledges the importance of optimal balance and responsiveness.
In the pursuit of enhancing both health and safety, as well as maximizing athletic performance, FCTRY LAb and Ramsey have redefined the standards for cleats, ensuring they stand at the forefront of athletic equipment excellence. Follow FanNationKicks.com for all your footwear news from the sports world and beyond.
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