When Rod Tidwell was hoping to make it big in the NFL, scoring an endorsement deal with Depends was not on his list of dreams. But that doesn’t mean some of today’s star players are too cool to endorse an adult diaper.

Wes Welker, DeMarcus Ware, and Clay Matthews all participated in a Depends commercial to promote the “Real Fit for men” diaper. Depends is running a “Great American Try-on” campaign, and as Adam Rank of NFL.com points out, the campaign is in support of the V Foundation.

It’s pretty cool that these guys are risking ridicule to endorse a product that is typically considered embarrassing. Now that these studs are wearing diapers, how could anyone be too embarrassed to give them a try?

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