Per Sportsnet’s Elliotte Friedman, a new Atlanta-based ownership group named Alpharetta Sports & Entertainment Group, led by former NHL player Anson Carter, has formally requested the NHL begin an expansion process that would bring the league back to Atlanta, GA. Aside from Carter, the group is also composed of Neil Leibman of Top Tier Sports, Peter Simon of Simon Sports, and Aaron Zeigler of Zeigler Automotive Group.
Mentioning that discussions for an Atlanta-area expansion have been ongoing since 2019 with Commissioner Gary Bettman, the ownership group has also created a partnership with New York Life in the hopes of using the North Point location in Alpharetta, GA. The location would be around 30 miles north of central Atlanta, and about 20 miles northeast of the recently built Truist Park, home of the Atlanta Braves of the MLB.
Atlanta has not seen an NHL team since the 2010-11 season when the team was purchased by True North Sports & Entertainment for a reported $170M and subsequently moved to Winnipeg to create the second version of the Winnipeg Jets. Before the Thrashers began play in the 1999-00 NHL season, Atlanta had not seen an NHL team since the 1979-80 season, with the Atlanta Flames becoming the Calgary Flames only a year later.
If the NHL Board of Governors is not warm to the idea of expansion, the new ownership group could also look to relocate a current NHL organization, namely the Arizona Coyotes. After reportedly securing a land parcel in the Phoenix area, the Coyotes organization has been extremely quiet about their future home in Arizona. Given that the Seattle Kraken paid a reported $650M to become the 32nd team in the league, it may be more financially prudent for the Atlanta-based ownership group to relocate.
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