Nikola Jokic shocked the NBA world when he signed a shoe deal with major Chinese retailer 361°. As soon as the announcement, so came his first commercial with the brand.
Jokic's first official commercial with 361° dropped online on Christmas Day, where he seems to be giving a pass all the way across the world. The end of the commercial reveals a simple statement, "The deal is done. Nikola Jokic officially signs 361°."
On 361°'s official website, Jokic released an official statement about signing with the brand.
“I'm very excited to join the 361° team and contribute to their mission of bringing wellness and sports to people around the world. The work we have done on my first shoe has been amazing so far, and I cannot wait to share it with everyone very soon," said Nikola Jokić when discussing his new partnership with 361°."
It's great to see that the shoe brand is rolling out its own red carpet for Nikola Jokic, who many called an unmarketable player for an unmarketable franchise. In the year 2023, Nikola Jokic won an NBA Champion, NBA Finals MVP, received his own official shoe, and starred in multiple commercials. This has truly been Jokic's year, and he's finally receiving the recognition he's long deserved. Hopefully, he can keep the momentum going into 2024 and win another NBA Championship.
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