This year, Greg Norman, the first CEO of LIV Golf, stepped down from his position, replaced by Scott O’Neil. He wouldn’t be fully replaced until August, when he left the league and made the announcement on his personal Facebook page. Now he is looking back on his time with LIV Golf and sharing what it was like with anyone interested in knowing.
Greg Norman had a long-time dream for a golf world tour. A fairly interesting concept, having the best players in the world tour some of the most famous courses in the world. It is a solid idea on paper. Norman has actually tried to start one back in the 1990s, but it didn’t go very far. It wasn’t until LIV Golf that Norman had a chance to bring his dream to reality. As to how long that dream will last is anyone’s guess. The league has been hemorrhaging money since day one. That hasn’t stopped Norman from pressing on with the renegade league.
In an interview with the Australian branch of Golf Digest, Greg Norman discussed the work he did for LIV Golf. He talked about some grueling weeks he went through, as well as lightly touching on the PR issues the league has.
“I enjoyed my time at LIV. But I’ll be honest with you, it was hard,” Norman told Golf Digest. “It was very draining on me. I was working 100-hour weeks. I’m not going to say all the abuse was anything of consequence, but what hurt me the most was the lack of understanding of why people would judge me and give the abuse they did. That was the thing that bothered me the most, because I’m the type of guy who will happily sit down and talk about things. And if I’m wrong, I’ll admit I’m wrong. But don’t judge me. Don’t judge what LIV was truly all about.”
In the same interview, Norman acknowledges the issues LIV Golf has had with other leagues. This includes the suspension policies put in place in the PGA and DP World Tour, and also the OWGR denying points for LIV events. At the same time, he believes that the league forced the sport to make changes. The PGA Tour started its signature events in response to LIV Golf.
After leaving LIV Golf, Greg Norman has only taken a small step back from golf. Rest assured, he has no intention of quitting the sport in any way. Right now, he is working with the Olympics as a member of the organising committee. He will, of course, have a hand in the golf events when the Olympics arrive in Brisbane for the 2032 games. Norman is also running a golf course design business in the meantime. In the Golf Digest interview, Norman was asked if he would put himself through everything that happened during his time with LIV Golf again. He answered that there were some things he’d do differently. Nonetheless, Greg Norman would “do it again in a heartbeat.”
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