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Michigan State basketball players AJ Hoggard and Tre Holloman starred in one of the best NIL commercials of all time.

One of the advantages of being a college athlete is picking your own NIL deals to make some extra money. Sometimes the NIL deals are too good to pass up and AJ Hoggard and Tre Holloman jumped at a great opportunity.

Obviously whenever a company approaches you for an NIL deal, you have to listen.

Sometimes they just want you to shout out their brand on social media, sometimes they want you to appear at their business location, and sometimes it’s a commercial that they want.

Hoggard and Holloman got the latter.

University Weiner featured Holloman and Hoggard in a commercial that went viral on Twitter (X) on Wednesday and it’s probably the best minute-long video you’ll see all week.

It starts out serious with Hoggard challenging Holloman to a little one-on-one and then it turns into a food commercial. Right away, you’re thinking it’s a new food joint in East Lansing (which it looks to be) and then it turns into just a hot dog commercial and then the quote at the end just puts the whole thing over the top. The hot dogs at University Weiner, which is apparently coming soon on Aug. 19, are deep-fried and look amazing, but the quote just sells the whole thing.

“Now that’s a good weiner.”

Just a wild quote from the Spartan basketball players and a heck of a find by Carter Elliott of Sleepers Media.

The bloopers at the end show how hesitant Hoggard was to say the phrase but obviously University Weiner won out in the end by getting the senior guard to say it along with Holloman. This is fantastic work.

If this doesn’t make you want to try University Weiner, I don’t know what will.

Marketing geniuses over there.

This article first appeared on Spartan Shadows and was syndicated with permission.

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