Anthony Leal Showcases Positive Impact of NIL, Especially During Christmas Season

Indiana Hoosiers Guard Anthony Leal is raising the bar for athletes everywhere, especially during this Christmas season of giving.

In a grand gesture that was caught on camera by his mother, Leal went out of his way to gift his sister something truly thoughtful and generous. Using his personal funds that he earned through NIL deals, Leal paid off his sister's student loans, a grand act that caught the eyes of the sports world and beyond.

On his team, Leal is something of a senior figure. He has been a Hoosier for the entirety of his career, and he is the team's starting guard. He is currently enrolled in Indiana's MBA program, pursuing the education necessary to start implementing his business ideas surrounding the new world of NIL. He graduated from Indiana's Kelley School of Business before getting into their MBA program.

Off the court, Leal has been workshopping ideas to help every kind of student-athlete excel in the NIL business. Soon, athletes from all over started contacting Leal for advice. The biggest question directed to Leal was, simply, how to secure deals.

In testing his theories, Leal discovered that personalized NIL strategies would be very difficult for athletes, coaches, and athletic programs. Leal decided to go broader.

Starting with the communication structure of NIL business dealings, Leal discovered that the entire "system" was riddled with disorganization, causing many athletes to fall into the cracks. This realization sparked Leal's idea of one, widely-used platform for all things NIL deals.

Through this, Motion Sports was created, promoting cohesion and organization among athletes, their coaches, their universities, and the vast world of brand deals.

With the help of former Indiana stars Jay Townsend and Nate Ebel, the program for Motion Sports has begun to rise up from the developmental stage. Leal and his team have reported that they even have around five unnamed programs that are interested in beta testing their app.

Leal's goal was to help student-athletes manage more than the business world, so the starting framework of the app includes many different organizational tools such as messaging, scheduling, nutritional support, and film distribution. The financial tool is currently in the works as more and more athletes will require it.

Overall, Leal has provided quite the example for student-athletes. His focus on both of his roles have enabled him to make a lasting impact on the world of sports. Athletes that follow in Leal's footsteps will be set for a very impactful career, both on and off the court.