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Auburn's Johni Broome Announces New NIL Deal Amid NCAA Tournament

Originally posted on Athlon Sports | By Max Escarpio | Last updated Apr 3, 2025 2:04 PM ET

The Auburn Tigers are one of four No. 1 seeds to have punched their ticket to the Final Four, joining Florida, Duke and Houston in the NCAA Tournament.

Auburn recently defeated Michigan State in the Elite Eight and took down Michigan, Creighton and Alabama State before that matchup.

Following the win over the Spartans, Auburn's Naismith Player of the Year finalist, Johni Broome, announced a new NIL deal.

Broome has added Raising Canes, a fast-casual chain specializing in chicken fingers, to his NIL portfolio.

"Fueled and ready for these final moments with Raising Canes," Broome said.

The Auburn Tigers will now face Florida in the Final Four for a chance to punch their ticket to the national title game.

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During his third year with the Tigers and fifth year in the college basketball landscape, Broome has averaged 18.7 points, 10.9 rebounds and 2.1 blocks per game.

Broome is listed as a Naismith Player of the Year finalist alongside Duke's Cooper Flagg, Purdue's Braden Smith and Florida's Walter Clayton Jr.

Auburn's head coach, Bruce Pearl has helped lead Broome and company to a program record 32 wins this season.

Pearl is currently a finalist for the Naismith Coach of the Year, alongside St. John's Rick Pitino, Duke's Jon Scheyer and Houston's Kelvin Sampson.

This article first appeared on Athlon Sports and was syndicated with permission.

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