Purdue Boilermakers guard Braden Smith (3) shoots a free-throw Marc Lebryk-Imagn Images

Braden Smith, Purdue Among Top Sellers at NIL Store in January

Originally posted on Purdue Boilermakers on SI
By Dustin Schutte | Last updated Feb 12, 2025 2:16 PM ET

January proved to be another strong month for Purdue athletes and men's basketball guard Braden Smith at the NIL Store. Both Purdue and Smith finished among the top-five sellers in their respective categories for the month.

Smith ended the month at No. 5 in sales among male athletes at the NIL Store in January. He finished behind Ohio State defensive end Jack Sawyer, Duke basketball star Cooper Flagg, Arizona State running back Cam Skattebo and Illinois' guard Kasparas Jakucionis.

The Purdue guard was the only Boilermaker to crack the top-10 among male athletes for the month.

Jack Sawyer leads our top selling male athletes of January!

Thoughts on this list? pic.twitter.com/IYQ6To982n
— The NIL Store (@nil_store) February 12, 2025

Smith had a stellar month on the basketball court, leading Purdue to an 8-1 record in January. He averaged 17.6 points, 9.1 assists, 4.5 rebounds and 3.1 steals per game for the month.

The Purdue guard also made college basketball history, becoming the first player to record 150 points, 80 assists and 25 steals in a single calendar month this century.

Our top selling schools in January!

Thoughts on this list? pic.twitter.com/vf8fVpCxpf
— The NIL Store (@nil_store) February 10, 2025

As a school, Purdue also performed well at the NIL Store for the month of January. The Boilermakers finished third in sales, behind Ohio State and UConn. Other Big Ten teams to crack the top-10 included Illinois (No. 4) and Indiana (No. 9).

The NIL Store represents 100 different schools.

This article first appeared on Purdue Boilermakers on SI and was syndicated with permission.

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