Cooper Flagg's Mom Talks NIL Landscape, NBA Future, New Marketing Campaign

NIL isn't just for student-athletes anymore. Parents play pivotal roles in helping their children navigate the space, from signing brand deals to weighing transfer portal decisions. Now, one soon-to-be famous sports mom is front and center in a new campaign. Kelly Flagg — mother to National Player of the Year and expected NBA Draft No. 1 pick, Cooper — was a team captain and three-time conference champion at the University of Maine in a pre-NIL universe. She is currently starring in a new campaign for Dr. Scholl's to celebrate the previously unsung heroes of the sports world: sports moms. After a historic freshman season at Duke, Cooper declared for the NBA Draft and the Flagg family will find out his likely next home when the team with the top selection is revealed. Through a series of videos across social media, the Flagg family's matriarch highlights how the Dr. Scholl's 24-Hour Energy Multipurpose Insoles are essential to her daily routine. "I'm excited to be partnering with Dr. Scholl's because as a mom