Houston’s Kelvin Sampson Sends Bizarre Message to His Team During National Championship Game

Originally posted on Athlon Sports | By Tristan Afshar | Last updated Apr 7, 2025 9:58 PM ET

In a high-pressure setting like the national championship, emotions often run high — and Houston head coach Kelvin Sampson let his frustration slip in a moment that quickly turned heads.

With both the Cougars and Florida Gators struggling to get anything going offensively in the early minutes of Monday’s title game, Sampson delivered an unusual message to his players: “This isn’t the middle of January against Sasquatch State.”

The comment, which came after Houston missed several open looks and failed to establish rhythm from three-point range, reflected Sampson’s no-nonsense approach. While intended to spark urgency, the remark also sparked confusion among some watching from the sidelines — and plenty of buzz online.

Cougars Lean on Defense as Offense Falters

Despite the poor shooting, Houston leaned on its signature defensive identity to maintain control. The Cougars held Florida to just 28 points at halftime, with standout perimeter defense keeping Gators star Walter Clayton Jr. scoreless.

"This isn't the middle of January against Sasquatch State." pic.twitter.com/PO1G4vNZ1y
— CBS Sports (@CBSSports) April 8, 2025

Will Richard was the lone bright spot for Florida early, accounting for half of the team’s points by the break. But Houston’s defensive pressure, led by JoJo Tugler and J’Wan Roberts, kept the Gators from building any momentum.

Sampson’s message — strange as it was — may have had the desired effect. With a narrow 31–28 halftime lead, the Cougars were still very much in the fight for their first national title.

This article first appeared on Athlon Sports and was syndicated with permission.

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