Pringles celebrates March’s best mustaches through NIL deal ahead of NCAA Tournament

March Madness? More like March Mustache.

As Gonzaga’s Drew Timme, Duke’s Dariq Whitehead and Virginia’s Ben Vander Plas prepare for college basketball’s biggest stage, Kellogg’s is signing not just the athletes, but their unique facial hair to team up with Pringles.

As part of their “Pringles March Mustache Collection,” Pringles will have the three hoopers show off their “unique and elite ‘staches including The Pringle, the horseshoe, the pencil and the caterpillar,” while gracing the cans of Pringles Original, Cheddar Cheese, BBQ and Sour Cream and Onion flavors.

“Pringles has a deep bench of ingenious flavors and ‘staches of all flavors are having a moment on college basketball courts,” said Mauricio Jenkins, Pringles US marketing lead in a press release obtained by The NIL Deal. “We’re thrilled to celebrate the sensational players whose unique ‘stache flavor have captured the hearts of fans everywhere and give fans nationwide a chance to join in the ‘stache fun.”

Of course, at the forefront of the campaign is Mr. P, Pringles iconic mascot and his fresh facial hair.

“Mr. P is no stranger to this phenomenon, having rocked his burly ‘stache for generations and being widely recognized for his world-class mustache,” the press release states. “That’s why just in time for the tournament, Pringles is turning the attention from hoops to facial hair, celebrating a full court of sensational ‘staches.”

Timme, one of the NCAA’s most recognizable faces who made the Sweet 16 in all three of his years as a Bulldog, said in a statement that his mustache is not just fun, but a fundamental part of who he is as an athlete.

“My mustache has always been part of my identity and it’s amazing to see the facial fuzz trend catch the attention of one of the most beloved ‘stache’d sporting brands, Pringles,” Timme said. “I’m pumped to be featured on these new cans with some of my favorite ‘stache’d opponents — game on fellas.”

Just in time for the tournament, Pringles will also be running a social media contest searching for the best “tourney-inspired” mustaches from March 15 to April 4 for a chance to win the Pringles March Mustache Collection. The contest will run via Instagram using the #PringlesMarchMustacheEntry.

All three athletes will take on their first challengers this coming weekend with hopes of Houston on the horizon.