Top Stars in College Basketball Ink Lucrative NIL Deal Ahead of March Madness

The top stars in college basketball are teaming up with a brand for an NIL deal that supports their healthy and active lifestyles. CAVA, one of the top fast-casual restaurant brands serving Mediterranean-style food, announced an NIL marketing partnership for the 2025 College Basketball Tournament with some of the more renowned names in college sports. The name, image, and likeness campaign includes the following student-athletes: Alabama Crimson Tide’s Mark Sears, LSU Tigers’ Aneesah Morrow, Tennessee Volunteers’ Chaz Lanier, Texas Longhorns’ Madison Booker and Aaliyah Moore, and Maryland Terrapins’ Saylor Poffenbarger. All of the partnered athletes provided testimonials for the NIL deal in a press release through Yellow Dot Sports Marketing, who helped drive the campaign in a collaboration with CAVA. “As an athlete, balance is everything,” Morrow said. “From long days in the gym to traveling during the tournament, having a fresh, healthy meal option like CAVA helps keep me fueled and focused.” “Eating right