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UConn’s Azzi Fudd Sends Message After NIL Announcement

Originally posted on Athlon Sports
By Rowan Fisher-Shotton | Last updated Jun 12, 2025 2:04 PM ET

Less than three months removed from winning NCAA Tournament MOP and the UConn Huskies' 12th national title, guard Azzi Fudd took to Instagram on Wednesday to announce a new partnership as a brand ambassador for Paula’s Choice skincare.

In her post, she wrote, "Glow big or go home ✨ @paulaschoice Play-by-play by the one & only @malika_andrews #PaulasChoice."

Essence quoted her saying, "With my demanding schedule, I need products that work hard and deliver real results. I know I can count on Paula’s Choice to deliver effective, high-performing products that help me maintain a healthy glow whether I’m on or off the court."

On Thursday, Fudd took to Instagram with the caption, "What gets me glowing from A to Zzi feat. @paulaschoice #PaulasChoice."

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A post shared by Azzi Fudd (@azzi35)

A native of Arlington, Virginia, Azzi Fudd arrived at UConn as the top recruit in the Class of 2021 after a decorated high school career that included McDonald’s All-American honors and Gatorade National Player of the Year recognition.

In her time at Storrs, she overcame an ACL injury suffered late in 2023 to go on and win her first NCAA title in 2025, averaging 13.6 points, 2.0 rebounds, 1.8 assists and 1.4 steals across 34 games, earning first team All-Big East honors.

Off the court, she has multiple NIL deals, from Chipotle and BioSteel to partnerships with Stephen Curry’s SC30 Inc., Bose, Nerf, and Buick, making her one of the most marketable college athletes in women’s college basketball.

Looking ahead to 2025-26, Fudd announced she will return for her redshirt senior season at UConn, skipping the WNBA draft for one more year of collegiate eligibility under Hall of Fame coach Geno Auriemma.

This article first appeared on Athlon Sports and was syndicated with permission.

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