Arizona State drops fiery hype video ahead of season opener

ASU prepares to defend its Big 12 championship, entering the season ranked No. 11 in the AP’s preseason poll. Last season’s underdog story captured national attention and after falling short in the Peach Bowl, they’re looking for a bounce-back.

“It is easy to be a flash in the pan,” head coach Kenny Dillingham said in the video during the team’s first meeting this year. “It’s really easy to create a spark. It’s really hard to make a fire. Right now, we’ve created a spark, we’ve got the flame. Very few people can actually grow that thing into a fire.”

Arizona State fans were already anticipating the start of the season and the video has only fueled their excitement.

Arizona State enters 2025 with high expectations, a loyal fan base and a spark; it’ll be up to them how big they want that flame to grow.