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Arizona State Rolls Out Unique Plan to Keep Stadium Full

Originally posted on Heartland College Sports
By Joe Tillery | Last updated Aug 23, 2025 5:50 PM ET

Arizona State is rolling out a creative way to make sure its home stadium stays packed this fall.

The Sun Devils announced a new season ticket incentive program that rewards fans who ensure their tickets are used for every home game, whether they attend in person or transfer them to someone else.

Fans who hit full usage across the season will be entered into a raffle for a free road trip next year, which includes tickets, travel, and accommodations. Additional prizes will also be available, with the goal of keeping Arizona State’s home environment as consistent and electric as possible throughout the season.

ASU is incentivizing fans to make sure their season tickets are used in every home game by putting those who accomplish it into a raffle to win a free road trip next season and other prizes.

Smart strategy, ASU. pic.twitter.com/No1eCyhBkF
— Chris Karpman (@ChrisKarpman) August 23, 2025

Head coach Kenny Dillingham has been vocal about the importance of building a strong home-field advantage as the Sun Devils continue their transition into Year Two in the Big 12. With high expectations in 2025 behind quarterback Sam Leavitt and wideout Jordyn Tyson, the program is looking to capitalize on momentum and create one of the toughest atmospheres in the league.

Attendance incentives like this are becoming more common in college athletics as programs compete for fan engagement in an era where television access and streaming options are stronger than ever. By making sure every ticket is used, ASU not only fills its stadium but also builds long-term engagement with its fan base.

For a program aiming to establish itself quickly in the Big 12, this move is another sign of Arizona State’s commitment to culture, branding, and fan connection. If the Sun Devils live up to their preseason hype, fans may have even more reason to want their tickets in use every single week.

This article first appeared on Heartland College Sports and was syndicated with permission.

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