Bill Belichick’s Secret Super Bowl Routine You Didn’t Know About

Belichick recounted how even minor inconveniences—like a missed shuttle or poor hotel assignment—can throw off a player’s focus. To avoid that, he often assumed responsibility himself, joking that he turned into the “Belichick Travel Agency.”

While most head coaches delegate those tasks, Belichick said it was about protecting the player’s performance at all costs. “It’s all part of game prep,” he said. “If you can eliminate stressors for your players, that’s coaching too.”

Dabo Swinney agreed, saying that Clemson takes a similar approach during bowl trips or major postseason games. “Everything we do is player-first,” Swinney said. “That includes making sure their parents know where to park and what gate to enter.”

Both coaches emphasized that details matter, even when they don’t seem football-related. “If you can get the small stuff right,” Belichick said, “it gives you a better shot at getting the big stuff right, too.”