Cancer-Survivor Deion Sanders' Hidden Logistics While Coaching Breaks Stigma

Coach Prime's Hidden Logistics

Coach Prime never considered leaving the Buffaloes, even during his cancer battle. In classic "Prime Time" fashion, he has normalized incontinence with his wit and ever-present candor. That truthfulness has revealed that Sanders' new normal has to be managed within the challenges of coaching. The 58-year-old Sanders has had to adapt his game-day protocols, travel, practices, rest and medical support.

Sanders has a new, smaller neobladder, made from his small intestine, after doctors removed his bladder.

“You gotta make sure you empty the bladder,” Sanders told the Colorado Football Coaches Show. “Sometimes, before the games, I use a catheter, so I can make sure my bladder’s empty so I don’t have to. Because when you feel it, you’ve got to use the bathroom or you start leaking. I’m sorry. But I’m getting explicit. But you start leaking. You gotta take care of it.”

Coach Prime has always forged his own path as a legendary two-sport athlete who excelled in the NFL and MLB. His relentless energy and swagger is still evident as he navigates his recovery process.

There are three more big changes that Sanders has openly embraced publicly:

• Sanders has a porta potty on the Buffaloes sideline during games.

• Sanders partnered with Depend, which makes an undergarment for people with incontinence.

• Sanders walks at least a mile each day around campus as apart of his rehabilitation.

Sanders has been forthcoming about how illness reshapes a public figure who has a grueling job. He is redefining what strength and masculinity look like, as he continues to break down doors and encourage people - specifically men - that it's important to drop the embarrassment to get regular screenings and seek care.

Breaking A Stigma and Embracing Cancer Community

"Prime Time" inspired a generation during his 14 seasons in the NFL and nine seasons in MLB. He is the only athlete to ever play in a Super Bowl (winning twice) and the World Series. His on-field achievements are vast ... As is his off-field impact. The NFL Hall-Of-Famer Sanders has never shied away from speaking his opinions and has become a media magnet with his charisma that has transformed the Colorado brand.

While the Buffaloes' ticket sales, viewership and social media have soared with Coach Prime... His impact reaches far beyond Boulder.

Sanders is bringing bladder cancer into national headlines, and stressing the importance of screenings and early detection. The honesty he gives could very well be saving lives. Certainly, having one of the coolest-ever athletes discuss the brutal aftermath of cancer, gives others encouragement to be open about their struggles.

“It’s amazing that everywhere I go, someone comes up to me and tells me about a family member or friend that has the exact same thing, and ‘Thank you for being vocal about it,’ because they’re dealing with that right now. It’s been at least several people since I’ve come back,” Sanders continued.

The ripple effect of Coach Prime's bravery and candor is already changing the cancer community. Sanders is coaching the Buffaloes but he is also coaching a generation of men (and women) to be proactive about their health without feeling shame.