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Coach Prime Delivers Verdict on Deion Sanders Jr’s 500K Purchase

Originally posted on Athlon Sports | By Dean Koutouratsas | Last updated Jun 16, 2025 1:04 PM ET

Deion Sanders Jr., son of Colorado Buffaloes head coach Deion Sanders or Coach Prime, has been living a rather lavish lifestyle after stepping away from the football field.

Deion Sanders Jr., 31, is a former SMU Mustangs wide receiver who played from 2013-15. Following his departure from the gridiron, he launched his own fashion line called “Well Off” in 2016 and later created a social media brand under the same title.

As he developed his content, Coach Prime’s eldest son was also given access by the NFL to cover and follow its players through his social media accounts and YouTube videos. So far, he has been seen at the Cleveland Browns training camp documenting the professional football journey of his younger brother, Shedeur Sanders.

Due to the career change, Deion Sanders Jr. has brought in some extra money and showed off a black Rolls-Royce worth $500,000. However, he claims he does not own the car and that Shedeur Sanders is the actual owner, but that has yet to be confirmed.

Even though the owner is unknown, Coach Prime seems impressed with the car. “Son, this is not bad,” Deion Sanders said to his son in his latest YouTube video. “The interior everything.”

Purchasing luxury items is quite common for the Sanders family, who have all spent their fair share of money. Shedeur Sanders, for example, bought a $30,000 customized Audemars Piguet Royal Oak watch, which he wore on the field while lining up under center for the Buffaloes.

Coach Prime has been known for his generous spending habits. During his time in the NFL with the Atlanta Falcons (1989-93) he gifted all his teammates Gucci watches for helping him score touchdowns. Furthermore, he also bought his mother a 560 SL Mercedes-Benz convertible.

This article first appeared on Athlon Sports and was syndicated with permission.

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