Chris Pietsch/The Register-Guard / USA TODAY NETWORK

Dan Lanning sends blunt message to Oregon recruits regarding NIL

Originally posted on Athlon Sports | By Steven Corder | Last updated May 10, 2025 7:42 AM ET

In an age where high school stars can ink six-figure deals before taking a college snap, Oregon head coach Dan Lanning isn’t afraid to speak bluntly about what comes next.

“I don’t need you walking in with a chain that says Taylor on it. We can just have a T, man,” Lanning said with a laugh, referring to his approach when talking NIL with recruits. Behind the humor is a serious message—players at Oregon aren’t just learning football, they’re learning how to manage life-changing money.

The Ducks finished with the No. 4 overall recruiting class in 2025, and the average NIL valuation of those signees? $214,000. That kind of money makes Lanning’s financial literacy push more than a talking point—it’s essential. From day one, Oregon brings in professionals to educate players on budgeting, taxes, and long-term planning. Lanning said the goal is for players to “feel comfortable having that conversation with us,” ensuring they don’t go broke chasing quick clout.

Lanning’s philosophy isn’t just theory—it’s producing real results. He recently caught up with former Oregon running back Bucky Irving, who was drafted by the Tampa Bay Buccaneers and signed a deal worth nearly $1.2 million per year. Irving shared how he’s saving, investing, and learning from lessons that started in Eugene. “Sometimes, a mistake is a great lesson,” Lanning said. “You want them to learn from it… so they can have a long-term future because of it.”

In a college football world obsessed with short-term gain, Dan Lanning is playing the long game. His message is simple: be smart with your money, and your future will thank you.

This article first appeared on Athlon Sports and was syndicated with permission.

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