Deion Sanders reacts to Colorado's latest NIL deal

Two of Colorado’s most recognizable young stars are now at the center of a national fast-food campaign. Offensive lineman Jordan Seaton and quarterback Julian Lewis have signed NIL partnerships with Taco Bell, launching the “Buffs Box” promotion ahead of the 2025 season.

This offers fans four Taco Bell classics, a large drink and a collectible player cup for $7 at participating Colorado locations. Seaton and Lewis each received their own custom cups, while wide receivers Quentin Gibson and Dre’lon Miller are also featured in the campaign. When Daymond “DP” Patterson II shared the news on Threads, Buffaloes head coach Deion Sanders responded with a praying hands emoji in support of his players’ latest off-field venture.

For Seaton, the deal is another step in an already high-profile career. A former five-star recruit out of IMG Academy, the Washington, D.C. native earned first-team freshman All-American honors from The Athletic last fall after allowing just two sacks across 579 pass-blocking snaps protecting Shedeur Sanders. According to On3, Seaton’s NIL valuation sits at $1.3 million, ranking him among the top 70 athletes nationally.

As for Lewis, the blue-chip passer arrived in Boulder as one of the most celebrated recruits in the nation. The Georgia product was a two-time national finalist for Gatorade Player of the Year and led Carrollton High School to an 11-2 record and a regional crown. He holds NIL deals with Gym Weed, Leaf Trading Cards, and Jaxxon, and is projected by On3 to generate $1.1 million this season.

Both players will be key figures in Colorado’s 2025 campaign, with Seaton anchoring the offensive line and Lewis competing with Kaidon Salter for the starting quarterback job. The Buffaloes open the season against Georgia Tech on August 29 (8 p.m. ET on ESPN).