Deion Sanders Unveils New Nike Shoes With Nod to Sons Shedeur, Shilo Sanders

"Coach Prime’s" post highlights his unique ability to blend his cultural influence and family ties into a single headline-grabbing moment.

For Nike, the shoe represents more than just a retro design; it’s a tribute to Sanders’ ability to transcend sports decades after his career as two-sport star.

Coach Prime’s Reflection

"Coach Prime" announced the release of his new sneakers with a post on social media, unveiling the shoes with a caption that blended gratitude, faith, and family.

“Thank u Lord for Sustaining me thru it all. Please cover my Kids and the multitudes that need & desire u Lord. ‘It Was Never Me THEREFORE it MUST’VE BEEN THE MONEY!’” Sanders wrote.

In a sense, the “Must Be the Money” shoes are a metaphor for Sanders himself: bold, unforgettable, and impossible to ignore.