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Georgia Coach Shares Unique Philosophy on NIL After Missing Out on Top Recruit
Georgia coach Kirby Smart speaks to the media on the first day of spring practice in Athens, Ga., on Tuesday, March 11, 2025. Joshua L. Jones / USA TODAY NETWORK via Imagn Images

The nation's top college football recruit in 2026, Jackson Cantwell, recently announced his college decision, as the highly coveted offensive tackle committed to the Miami Hurricanes over the Georgia Bulldogs in a ceremony at his Missouri high school this past Monday.

The two schools had been battling to earn Cantwell's favor over the past few months, but the Canes ultimately won out at the last minute. One of the deciding factors in Cantwell's decision was the massive NIL package Miami put on the table, which is slated to be one of the largest ever handed out to a freshman player.

The deal is reportedly worth upwards of $2 million a year starting the moment he steps on campus. This is a lot of money to shell out for a soon-to-be high school senior, but deals like this have become a standard part of big-time recruitments over the last several years.

For the Bulldogs, losing out on a top recruit will always sting. Legendary head coach Kirby Smart, though, has an underlying philosophy when it comes to shelling out big-time NIL money to high school recruits.

Per Dawgnation's Conor Riley, Smart touched on this philosophy during a recent interview with SEC Network's Paul Finebaum. He also raised his concerns about what he views as the troubling direction the sport is heading.

“I just want it to be able to have a freshman come in and not make more than a senior,” Smart said. “And I’d like for other sports to be able to still survive. We’re on the brink of probably one to two years away from a lot of schools cutting sports. What’s the pushback going to be then when you start cutting non-revenue sports? I don’t want that to happen.”

It's obvious that Smart is referencing the recent Cantwell decision here, but his underlying concerns go back much farther. At this point, the two-time national champion has been voicing his concern over the current state of NIL for a couple of years.

Until some significant changes are implemented, though, recruitments like Cantwell's will continue to be a regular part of doing business for programs around the nation. Smart and every other coach in America will have to decide how they want to navigate these decisions and what they are willing to spend on top talent.


This article first appeared on NIL on SI and was syndicated with permission.

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