Georgia running back Nate Frazier (3) celebrates after driving in for the game winning score during overtime of a NCAA college football game against Georgia Tech in Athens, Ga., on Friday, Nov. 29, 2024. Joshua L. Jones / USA TODAY NETWORK via Imagn Images

Georgia RB Nate Frazier Inks NIL Deal With Iconic Powerade Brand

Originally posted on Georgia Bulldogs on SI
By Najeh Wilkins | Last updated Aug 26, 2025 10:45 AM ET

The NIL era of college football has continued to take over the sport. Ahead of the 2025 college football season, stars across the sport have continued to ink major NIL deals, adding to their national prominence while raking in major dollars.

Georgia RB Nate Frazier has continued to be at the forefront of NIL. After a breakout freshman season where he rushed for 671 yards and eight touchdowns, companies have continued to gravitate towards the running back. Just last week, Frazier inked a deal with Beats by Dre, one of the biggest headphone companies in the world. Frazier was among nine players to be included in their promotion.

On Tuesday, Frazier inked another NIL deal and this time with the iconic brand Powerade. He was one of four players to ink the deal with Powerade. Frazier, along with LSU QB Garrett Nussmeier, Arizona State QB Sam Leavitt, and Iowa safety Xavier Nwankpa.

NEW: Powerade has has inked NIL deals with LSU QB Garrett Nussmeier, Arizona State QB Sam Leavitt, Georgia RB Nate Frazier and Iowa safety Xavier Nwankpa✍️

Read: https://t.co/1Cy7PctqsQ pic.twitter.com/mIGQTA9Whm
— On3 NIL (@On3NIL) August 26, 2025

The campaign for Powerade is called “It Takes More”. Powerade is entering its third consecutive year in the NIL space and has continued to expand its brand and identity in the sport. Tuesday is just the latest step of that continued dominance.

Heading into the 2025 season, Frazier will be leaned on again to lead the Bulldogs offense and be a key part of their success in hopes of winning a national title. Frazier showed he can be efficient with his touches and be a problem in the backfield. He finished with stellar PFF (Pro Football Focus) grades a season ago. Frazier received a 79.7 offensive grade and an 84.2 run grade. It is one of the better scores you will see from a freshman in his first season.

Frazier and the Bulldogs will begin their 2025 campaign this Saturday against Marshall at 3:30 PM. The game will be featured on ESPN, and Bulldogs can watch their emerging star at Sanford Stadium or on TV.