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LaNorris Sellers announces latest NIL move with hilarious video rollout
South Carolina quarterback LaNorris Sellers (16) Ken Ruinard-Imagn Images
South Carolina star quarterback LaNorris Sellers, one of the highest-valued players in college sports, continues to add to his NIL portfolio before the 2025 season. Sellers has become one of the most recognizable players in college football after a breakout freshman season for Shane Beamer's Gamecocks in 2024. The former three-star out of Florence, South Carolina, took home SEC Freshman of the Year, Freshman All-America and Third-Team All-SEC honors in his first season as a starter. Sellers' surge helped propel the Gamecocks to their best season (9-4) since 2017. A year like Sellers had can work wonders in the NIL world, where third-party deals can rake in millions. It's not exactly clear what the 6-foot-3, 240-pound passer is making this year, but his $3.7 million On3 NIL valuation ranks fith in college sports and sixth in all of college athletics. Sellers has previously partnered with EA Sports, Cheez-It, Collegiate Legends action figures and Raising Canes, among others. His latest NIL move was announced o

This article first appeared on NIL on SI and was syndicated with permission.

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