LaNorris Sellers announces latest NIL move with hilarious video rollout

South Carolina star quarterback LaNorris Sellers, one of the highest-valued players in college sports, continues to add to his NIL portfolio before the 2025 season.

Sellers has become one of the most recognizable players in college football after a breakout freshman season for Shane Beamer's Gamecocks in 2024.

The former three-star out of Florence, South Carolina, took home SEC Freshman of the Year, Freshman All-America and Third-Team All-SEC honors in his first season as a starter. Sellers' surge helped propel the Gamecocks to their best season (9-4) since 2017.

A year like Sellers had can work wonders in the NIL world, where third-party deals can rake in millions. It's not exactly clear what the 6-foot-3, 240-pound passer is making this year, but his $3.7 million On3 NIL valuation ranks fith in college sports and sixth in all of college athletics.

Sellers has previously partnered with EA Sports, Cheez-It, Collegiate Legends action figures and Raising Canes, among others. His latest NIL move was announced on Monday, a second deal with Dick Dyer & Associates.

Sellers, partnering with Dick Dyer Mercedes-Benz & Volvo, announced his renewed deal in hilarious fashion. It appears that the star passer briefly took on a role as a "sales consultant."