The NCAA "issued guidance" to schools Monday regarding the way the new name, image, and likeness (NIL) have changed collegiate recruiting.
The guidance specifically singled out boosters and reminded schools that third-party entities are prohibited from recruiting or providing benefits to prospective student-athletes.
"Today, the Division I Board of Directors took a significant first step to address some of the challenges and improper behaviors that exist in the name, image and likeness environment that may violate our long-established recruiting rules," board chair Jere Morehead said in a release. "While the NCAA may pursue the most outrageous violations that were clearly contrary to the interim policy adopted last summer, our focus is on the future. The new guidance establishes a common set of expectations for the Division I institutions moving forward."
The question, though, is if the NCAA enforcement staff will be able to do much even when it does find violations.
But will NCAA Enforcement spring into action? As one AD put it, “if you don’t enforce the rules, then you don’t have rules.”
— Ross Dellenger (@RossDellenger) May 9, 2022
Enforcement is down staff and is concerned about antitrust lawsuits, ADs told @SINow last week.
“Enforcement has to enforce.”https://t.co/fQhV8WTYAg
NIL deals were made legal by the NCAA in June 2021 and many have called for more regulation of those deals, including Alabama coach Nick Saban who warned of an impending "imbalance" in college football.
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