Ohio State Buckeyes are now facing a less than ideal scenario against the Texas Longhorns over the next two seasons

This type of matchup is typically one you’d expect to see in primetime. A night game in Columbus would create an electric atmosphere in The Shoe. However, the game will instead air as part of Fox’s “Big Noon Kickoff,” a result of the Big Ten’s media deal with Fox—a deal that, in this case, dampens the game-day environment for Ohio State.

When the Buckeyes travel to face the Longhorns next season, you can bet that game will be held in the evening in Austin. There’s no chance of an early kickoff there—and that’s how it should be. Even if it’s a regular-season opener, a marquee matchup like Texas vs. Ohio State deserves better than a noon start.

Arch Manning is expected to be Texas’s starting quarterback, and his showdown with Caleb Downs and the Ohio State defense would be a marquee event for the college football world. Instead, we’ll be settling for a midday kickoff.

Ohio State played most of their home games at noon last season, and that trend doesn’t appear to be changing anytime soon as long as Fox holds the broadcast rights.