Penn State’s Sean Clifford finalizes sale of Limitless NIL to TEAM Group

Former Penn State quarterback Sean Clifford took another step forward with Limitless NIL.

On Monday, Limitless NIL announced that it is joining the newly formed TEAM Group Holdings.

TEAM Group Holdings’ branded house now includes Limitless NIL, Strategic Sports Marketing, and Sports Vault. The company’s main goal is to maximize an athlete’s earning potential through name, image and likeness, while also ensuring that strong ROI for the client company through traditional and influencer activation.

Limitless NIL, founded by Sean and his brother Liam, helps student-athletes build relationships with brands and businesses in the new world of NIL. Limitless now has over 50 athletes under agreements and they have a growing pipeline of talent and sponsors as well. 

Limitless prides itself on being a company “for the players, by the players.”

“When I made the decision to come back to Penn State I knew that I wanted to do something in a big way to affect college sports across all landscapes.” Clifford said in a press release. “That is where Limitless NIL really came from. When we first sat down to talk about our mission statement, breeding extreme ownership is indispensable to us because we see that it worked. I created a company with my brother, with a team, that had my back and still has my back to this day. And I have been so happy with the results. Over this time, that is the main point of ‘for the players by the players.’ What we are trying to do at Limitless NIL is give extreme ownership to the players so they can make sound decisions for themselves starting in high school.”

Even though Limitless is now owned by TEAM, it will continue to operate as a standalone brand.

The purpose of the merger between the two companies is Limitless will now have access to resources and tools to continue to grow. It will also allow the company to help student-athletes across the NIL landscape make better decisions and have a better rate at achieving success.

“Well before NIL was formally approved, we had the plan to become a major player in the NIL space. After meeting with Sean and Liam Clifford last year, we knew our future had to include them. They had multiple pieces of the puzzle already in place, including a dynamic group of entrepreneurs driving the business. I am thrilled with our newly consolidated NIL platform and eager to continue our rapid growth in 2023,” Pat Waters, President & CEO of TEAM, said in a statement.

“Pat and his team have successfully monetized professional athlete brands for almost 20 years. We are proud to match our values with the Limitless team and strategically expand our reach in the NIL category,” said Peter Luukko, Chairman of TEAM.