Report: NFL Films backed out of UNC ‘Hard Knocks’ because of Jordon Hudson

The North Carolina football team was in talks earlier this year to become the first ever college program featured on HBO’s “Hard Knocks,” but the deal seemed to quickly fall apart. It had been reported at the time that Jordon Hudson was at least partially responsible for that, and some new information supports that claim.

In late February, a report had stated that North Carolina would appear “Hard Knocks.”. HBO was having difficulty finding NFL teams to appear on the show but seemed to have a great alternative with a North Carolina team led by Bill Belichick ready to be featured. However, a week later, further reports said the deal had fallen apart.

According to a story that was published on Tuesday by Katherine Rosman of the New York Times, HBO was getting set to announce a new “Hard Knocks” series featuring the Tar Heels when Hudson “demanded she be granted content approval and partial ownership of the show.”

NFL Films, which produces “Hard Knocks” along with HBO, decided to back out of the project. Rosman says it was later discovered that Hudson was in negotiations with another company for a similar series.