Rocco Becht Plays Big Role in the Sports Card Craze

The world of sports cards and memorabilia is rapidly evolving, and college football players are playing an increasingly significant role in this growth.

In a recent feature from 247Sports’ Josh Harvey, the booming collectibles industry was examined through the lens of name, image, and likeness, with a spotlight on Iowa State quarterback Rocco Becht.

Becht, who emerged as one of the Big 12’s top quarterbacks in 2024, took part in one of Iowa’s largest sports memorabilia conventions in the spring. The event marked a key NIL appearance, where Becht signed autographs, interacted with fans, and reinforced his marketability outside of game days.

According to Harvey, the turnout around Becht was significant, drawing a steady stream of collectors and fans eager to get memorabilia signed by one of the league’s rising stars.

The appearance reveals how college athletes are tapping into collector culture in a manner that mirrors that of professional athletes. Rather than simply selling jerseys or appearing in local commercials, players like Becht are aligning with industry events to engage with their fan bases, build their brands, and create a new avenue for NIL value.

This shift in strategy reflects a broader trend. Fans are not just watching players on Saturdays; they are now actively investing in them through trading cards, autographs, and personal interactions. In turn, players like Becht are taking ownership of their public image and finding creative ways to grow their reach.

As the NIL landscape continues to mature, events like the one Becht attended are becoming central to how players connect with supporters and monetize their status. The rise of the sports card industry is no longer a side note. It is becoming a key part of the modern college athlete’s playbook.