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Ryan Williams Announces Career News on Friday

Originally posted on Athlon Sports | By Nate Lunak | Last updated Dec 19, 2025 4:28 PM ET

Ryan Williams and the No. 9 seed Alabama Crimson Tide hit the road for a College Football playoff matchup against the No. 8 Oklahoma Sooners . Whoever moves on will play the No. 1 Indiana Hoosiers in the Rose Bowl.

At 10-3, this season, much of the Crimson Tide's success is because of Williams. The sophomore has racked up 42 receptions (second on the team), 631 yards (second on the team) and four touchdowns (tied for third on the team).

He's hoping to now help Alabama win its 19th national championship in program history. ESPN's FPI gives them a 2.6% chance of winning it all.

Alabama Crimson Tide wide receiver Ryan Williams (2).Dale Zanine-Imagn Images

As a star for one of college football's biggest programs, the wide receiver has been involved in a handful of unique Name, Image and Likeness opportunities. Before playing Oklahoma, in a joint Instagram post, Williams revealed a new NIL partnership with Eat Just.

"This is the routine. #justmeat," the post's caption read.

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Eat Just joins a growing list of companies to partner with Williams. He's previously revealed deals with Hollister, New Era, AllState, NXTRND and The GLD Shop. He was also a cover athlete for EA Sports College Football 26.

On3 estimates his NIL valuation to be at $1.6 million, which is tied for the 28th highest in college football. It's also the second-highest among Alabama players, behind quarterback Ty Simpson ($2.3 million).

With another partnership announced, Williams and the Crimson Tide prepare for a tough Sooners defense. Oklahoma currently ranks seventh in college football in points allowed per game (13.9).

Kickoff is 8 p.m. ET at Memorial Stadium, airing on ABC and ESPN.

This article first appeared on Athlon Sports and was syndicated with permission.

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