The Belichick era has been a disaster for North Carolina, and only five games have been played. And in a week where the ACC Tipoff was supposed to rule the headlines, North Carolina football did ... on a bye week.
Carolina is 2-3 on the year, but don't let the record fool you. Its three losses were all to Power Four programs: TCU, UCF and Clemson. The combined outcome was 120-33 (40-11 average) and the average margin of each game was 29 points.
The offense has struggled badly, averaging just 264.8 yards per game, which ranks 131st nationally and last in the ACC. The Tar Heels are at or near the bottom in nearly every national and conference statistical category. It’s also worth noting that UNC finally eclipsed the 200-yard passing mark in its 38-10 loss to Clemson on Oct. 4.
Including the Clemson game, UNC’s pass defense has allowed Power Four opponents to complete 76 percent of their passes for 906 yards—an average of 302 yards per contest—with seven touchdowns and just one interception.
If games against Charlotte and Richmond are omitted, the Tar Heels would rank 130th nationally in pass defense.
After its loss to Clemson last Saturday, everyone thought it would be a quiet bye week and that the UNC beat could focus on basketball. However, the craziest 72-hour period in the program's history unfolded. Here are all of the reactions from that time.
Yes, but there's context. After Drake Maye's breakout game on Sunday Night Football in the New England Patriots' win over the Bills, there was a lot of talk of why UNC's social media tea, did not post anything throughout the game despite posting about other UNC alumni throughout the day.
We all found out why when Ross Martin of 247Sports reported that Belichick had effectively banned the social media team from posting anything Patriots-related. This stems from UNC's band of the Patriots' scouting department that hit the waves a few days after its loss to TCU.
According to sources inside the UNC football program, it is a directive from the staff (Bill Belichick) to not tweet/retweet anything Patriots-related.
— Ross Martin (@RossMartinNC) October 6, 2025
That's clearly why UNC football has not posted anything from Drake Maye's electric primetime win over the Buffalo Bills.
Drake Maye is UNC football's best asset right now and a massive marketing, recruiting, and fundraising opportunity...
— Ross Martin (@RossMartinNC) October 6, 2025
A top 5 QB in his second year and the future face of the NFL in a major market. https://t.co/kUjyP2wlzT
Of course, people on Twitter absolutely roasted Belichick over he stupidity of his grudge with the Patriots.
Belichick trying to weaponize UNC in his beef with the Patriots while being one of the worst teams in college football https://t.co/wE1oESIaIp pic.twitter.com/FEQ9jMlZ6l
— Monologue Johnson (@Ball__Atreides) October 6, 2025
You can’t be petty AND get blown out by 4+ touchdowns every time you play a team with a pulse. Embarrassing program. https://t.co/564FMp4qu4
— Taylor Vippolis (@tvippolis) October 6, 2025
Bill Belichick's entire recruiting pitch is that he will get you ready for the NFL. But now he isn't allowing certain scouts to attend practices and won't even let the social media team tweet about the program's best NFL player after a huge win. What a disaster. https://t.co/k7qTlcbyhF
— Joe Pompliano (@JoePompliano) October 6, 2025
I have a W/L/HM post coming out soon and BB is on there and I was way too kind.
— Al Hood (@albhood) October 6, 2025
There is no bigger way to alienate the alumni who might still support you then essentially ignore one of the top alumni families for Carolina because you are a petty old man. https://t.co/IKmJflQiQ9
However, it upset many people among the Carolina Blue faithful not because Maye is one of the best to ever wear a Carolina uniform, but his father was a starting quarterback for the Tar Heels in the 1980s and his older brother, Luke, hit one of the most memorable game-winners in UNC basketball history.
After national backlash, the social media team finally posted about Maye. Whether or not they went rogue or it was damage control is yet to be determined.
So, bullying works? https://t.co/6QVdZA95ZI
— Grant Chachere (Sash-Er-Ray) (@ChachereGrant) October 6, 2025
You know who appreciated Maye's performance on Sunday night? Former UNC head coach Mack Brown.
So Happy for Drake. Fun to watch him win last night in Buffalo like he did so many times at UNC. Love ❤️ and Appreciate you my friend! Keep it rolling! pic.twitter.com/BlfuJOGSto
— Mack Brown (@CoachMackBrown) October 6, 2025
If you think things aren't great on the field, they aren't much better off it either. There has been growing discontent for a while, and because North Carolina is losing, it's all coming out of the shadows.
According to a report from WRAL, things have gotten bad to toxic.
"It's an unstructured mess, there's no culture, no organization. It's a complete disaster."
— Pat Welter WRAL (@PatrickWelter) October 6, 2025
I've talked to parents, players, coaches, Board of Trustees, and the athletic department to try and paint a picture of why Bill Belichick has been a bust. #UNChttps://t.co/6CTN8dK5mX
According to the report, some Belichick-recruited transfers have preferential parking for themselves and their parents, as well as more tickets for games compared to non-Belichick players.
The two most prominent names have been linebacker Khmori House and cornerback Thaddeus Dixon played for Belichick's son, Steve Belichick, at the University of Washington. Dixon's family members have field access on game days. He's the only player of note to have that privilege.
There's a board in the UNC football facility that lists people who have missed workouts and class. Some Belichick-recruited players repeatedly show up on the list but have not had their playing time affected.
There has been a lack of communication between the current coaching staff and the players and their parents, further deepening the divide.
The players who chose to remain at UNC after Mack Brown's dismissal did not greet Belichick for weeks after he was hired. Even their parents were told not to approach Belichick or get a chance to meet him and the staff until the 'Practice Like a Pro' spring game a few months later.
"I don't fault the players; I fault the leadership that created this toxic environment. There's an individualistic mindset. The boys are young, and they are feeding into it."
— Pat Welter WRAL (@PatrickWelter) October 7, 2025
A look into why the "greatest coach of all time" has turned #UNC into one of the worst teams in FBS https://t.co/82buMimifj pic.twitter.com/UfNQf8sLyo
"There's been no communication with coaches and parents, period," a parent of a current UNC player said. "None, zero, zilch. Not one email from a coach, one text, phone call, nothing."
This differed from Brown’s tenure, when parents had relationships with coaches and even had their phone numbers. Coaches might call a parent if they felt something was going on with their son, allowing for much more effective communication.
Some say Belichick’s son Brian, the defensive backs and safeties coach, is approachable and friendly; however, they described Belichick’s other son, Steve, the defensive coordinator, as the opposite.
Adam Jones, a radio show host in Boston, the city where Belichick led its franchise to six Super Bowl titles, seemed to be enthralled by the news as well as the fact that everyone reportedly dislikes general manager Michael Lombardi.
"[Mike] Lombardi, has been described by multiple sources as "rude" and "nasty."
— Adam Jones (@JonesWEEI) October 7, 2025
"Nobody likes him," a source said."
https://t.co/gQzACZczQg
Here are some more reactions:
"Bill Belichick sold his UNC football program as the '33rd NFL team.' Through five games as a college football coach, the Tar Heels rank 128th in points per game out of the 136 NCAA Division I Football Bowl Subdivision (FBS) teams."
— Dan Wetzel (@DanWetzel) October 7, 2025
Savage look at UNC here: https://t.co/zW8PTrRcmr
Almost like it was a performative hire by the school and a money grab orchestrated by a gold digger
— DawgStats (@DawgStats) October 7, 2025
Every single person involved with this hire should never be entrusted to make decisions again. https://t.co/O89rpZdDlV
Just when you thought it was going to be a slow news day during a bye week, North Carolina football enters the fray. However, it's not for a good reason again.
North Carolina’s season-long documentary with Hulu is no longer happening. Inside Carolina had it first.
UNC is no longer moving forward with the in-season documentary with Hulu, sources close to the program told Inside Carolina. The team announced its plan in August to collaborate with Hulu to showcase the team this season.
— InsideCarolina (@InsideCarolina) October 7, 2025
Story: https://t.co/2xp3QlFlFx pic.twitter.com/EzgwSozBEr
The Tar Heels had originally planned to participate in a Hulu docuseries offering viewers a behind-the-scenes look at Bill Belichick’s first campaign in Chapel Hill. Belichick announced the project to the team in August, and the program later promoted it on social media.
My hypothesis is that Belichick and North Carolina only agreed to the documentary because they expected a successful season and also rehab Belichick's reputation so he could land a head coaching job; once that outlook faded, they called it off. It seems like some people agreed with me.
This sort-of exposes the fact that 99.9% of the sports "documentaries" produced in the past few years have been done under the direction of the athlete/team/league being documented. TV "reality" is the least real thing on planet earth. https://t.co/P4iaZh9QkF
— Richard Breen (@Richard_Breen) October 7, 2025
Translation - we are losing and the ego can’t put that on display. People like to lump Saban and Belichick together because of their shared history but they are world apart in how they interact with their players and those around the program. https://t.co/JJ8siXXQRU
— Owen Seaton (@seatonob) October 7, 2025
The never-ending, chaotic era of Bill Belichick’s tenure at North Carolina has been especially difficult to track this week, much less in its entirety. Just when it seems to be over, it pulls you right back in. But could it finally be nearing an end?
According to a report from Andrew Jones of TarHeels247, North Carolina’s administration has held "preliminary conversations" about "potential exit strategy discussions" regarding what actions to take with Belichick.
Jones offered his opinion that there is no guarantee Belichick will be on the sidelines for UNC’s Friday night game at Cal (10:30 p.m. Eastern, ESPN). The report also suggests that North Carolina could attempt to dismiss Belichick for cause by citing rules violations involving members of his coaching staff.
Via @Heel247, "potential exit strategy" discussions have begun at North Carolina regarding Bill Belichick, with reports of rules violations fueling the situation. https://t.co/kmElR7qN7R
— ProFootballTalk (@ProFootballTalk) October 8, 2025
It should be noted that cornerbacks coach Armond Hawkins was suspended earlier this week for providing extra benefits to players and their families, according to Bruce Feldman of The Athletic.
If North Carolina were to fire Belichick today, it would owe him up to $30 million. According to a term sheet released last winter, Belichick's $10 million annual salary is fully guaranteed through the 2027 season.
Since this keep getting mentioned: Belichick's contract ($1M base and $9M supplemental per year) is guaranteed through Dec. 31, 2027. If UNC lets him go without cause, they owe him whatever's left on that $30M.
— Brian Murphy (@murphsturph) October 6, 2025
Ollie Connolly of The Guardian reports Belichick has explored buyout options with North Carolina and may trigger his own $1 million exit if he lands another job.
Per sources: Bill Belichick has discussed buyout options with North Carolina’s hierarchy. Belichick has signalled a willingness to trigger his own $1 million buyout if he can find a soft landing with another team or in media
— Ollie Connolly (@OllieConnolly) October 8, 2025
In the thread Connolly posted, several assistants are seeking positions elsewhere, expecting staff changes within two weeks. Ongoing recruiting violations could further reduce Belichick's buyout, while strained communication and low morale persist within the program. Even one UNC defensive assistant told Connolly: "What we've done to these kids is f****d up."
Connolly's Twitter thread prompted these reactions.
If this is it, it's amazing how similar Bill Belichick w/ UNC was to Urban Meyer w/ JAX:
— College Sports Only (@CSOonX) October 8, 2025
- Insane offseason hype
- Publicly humiliated on national TV in debut
- Players publicly complaining to media
- Temptress half their age
- Didn't make it 1 season https://t.co/M0gsPEF5kE pic.twitter.com/xcVDWHFpqD
Interim Head Coach https://t.co/NNC0ELR4wW pic.twitter.com/kpcFEpJzOz
— Bunkie Perkins (@BunkiePerkins) October 8, 2025
The funniest part is you KNOW Nick told him the college game is 75% talent acquisition and 25% Xs and Os coaching and that Bill’s ego said “watch this”.
— Matt Lane (@Matty_KCSN) October 8, 2025
And now he’s having a god awful time because it’s 75% talent acquisition. https://t.co/RVq0OBDWcB
Because of the hoopla throughout Wednesday, Belichick and UNC athletic director Bubba Cunningham issued statements that night.
Statements from Carolina Athletics. pic.twitter.com/g8zn6WoxTW
— UNC Tar Heels (@GoHeels) October 9, 2025
Notice that Cunningham’s statement reads, “Coach Belichick has the full support of the Department of Athletics and University,” but does not say, “he has my full support.” That’s significant because Belichick was not Cunningham’s hire; he was chosen by the Board of Trustees and major donors.
The statements prompted these reactions:
UNC football: https://t.co/fRouZ0uuxt pic.twitter.com/NVwXBIgloZ
— Deablo fan account (@DeferredWalkOn) October 9, 2025
Very normal, context free statements on a Wednesday night in October about a 2-2 football program with a new head coach. https://t.co/kdU3KE26zV
— Joe Ovies (@joeovies) October 9, 2025
Five games.
— Aaron Beard (@aaronbeardap) October 9, 2025
Four total TDs against power-conference teams.
Three losses by 25+ points.
Two statements.
One month into the football schedule. https://t.co/q3GWXRvRrN
To
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