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Texas A&M Football Commit Madden Williams Signs Early NIL Endorsement Deal

Originally posted on Athlon Sports | By Sydney Ciano | Last updated Jun 27, 2025 4:56 PM ET

Colleges can't directly use NIL deals as bargaining chips when recruiting high school students, meaning they cannot offer deals as an incentive for the student to commit. However, teams can discuss potential NIL opportunities and students can negotiate deals before they enroll.

With this gray area, schools that have brand endorsements can highlight these as potential opportunities. For instance, Texas A&M is endorsed by Adidas, Nike, and BSN SPORTS. Aggies are already starting to cash in on these brands — even those still in high school.

Adidas already signed six rising high school seniors to NIL endorsement deals. Texas A&M football's wide receiver commit Madden Williams is among the group. Wide receiver Tristen Keys, linebacker Tyler Atkinson, wide receiver Chris Henry Jr., wide receiver Calvin Russell, and wide receiver Kayden Dixon-Wyatt are the other five athletes that signed with adidas.

BREAKING

adidas has signed six top high school football athletes to NIL endorsement deals ✍️

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- Tristen Keys (No. 1 WR, LSU commit)
- Tyler Atkinson (No. 1 LB)
- Chris Henry Jr. (No. 3 WR, Ohio State commit)
- Calvin Russell (No. 5 WR)… pic.twitter.com/4g9NW0SedF
— Nice Kicks (@nicekicks) June 27, 2025

Williams is a four-star recruit from Bellflower, Calif. who committed to Texas A&M on Dec. 28, 2024. Out of the six recent Adidas signees, he's the lowest ranking rising senior. Still though, when he arrives at College Station, he's expected to be a star in his college career. Williams is the No. 39 wide receiver overall and No, 239 overall athlete. He's also the No. 23 recruit from California.

While he's not officially and Aggie quite yet, the wide receiver is already putting himself in a position to blend well with the team and its brand. Quarterback Marcel Reed and recent transfer KC Concepcion started their NIL endorsement treks ahead of the 2025-26 season. In fact, Concepcion received $2.5 million through his multiple deals with different companies.

This article first appeared on Athlon Sports and was syndicated with permission.

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