Texas QB Arch Manning joins forces with leading eyewear brand in NIL deal

Leading up to his first season opener as No. 1-ranked Texas' starting quarterback, Arch Manning has added a new NIL partnership that will keep his vision clear as he looks to take the college football world by storm.

A glasses wearer since the age of 3, Manning is now eyewear brand Warby Parker's first college athlete partner. The three-year deal - Manning's first in the category - further cements the Longhorn signal caller as the most prolific NIL ambassador in the country.

Over the next three years - whether he is still at Texas or in the NFL by then - Manning's Warby Parker partnership will include new eyewear development and local Austin initiatives with the brand's school-based vision program, Pupils Project.

“As someone who spent their entire life wearing glasses, teaming up with Warby Parker felt like a very natural fit,” Manning said. “They’ve always been my go-to glasses - I have a pair for every part of my life - and their Buy a Pair, Give a Pair program really resonates with me.”

The brand revealed the partnership with a collaboration post on Instagram with Manning and his father, Cooper - both starring in a new commercial - having fun tracking Arch's history wearing glasses on and off the field, his Warby Parker pairs in particular and how it changed his game.