Texas Tech’s Tortilla Tradition Makes It Into EA Sports’ Video Game

Texas Tech’s famed tortilla throw has secured its spot in EA Sports College Football 26, giving virtual fans a taste of Lubbock’s wild game day atmosphere.

In the game’s official trailer and early gameplay footage, tortillas fly across the end zone after kickoff, reflecting one of the country’s most talked-about fan rituals.

Fans online have been buzzing about the feature since the reveal. The inclusion of the tortilla tradition and even The Masked Rider running the field enhances immersion, bringing Lubbock’s unique college football culture to life within the digital world.

The feature is more than just a novelty. It pays tribute to a deeply rooted Texas Tech ritual that blends fun with occasional controversy. While the tortillas are the most well-known, they once included the occasional tossed water bottle, seltzer, or beer, prompting coach Joey McGuire to ask fans to stop throwing things on the field during a 2024 game against Colorado.

Game developers claim they worked closely with Texas Tech and reviewed stadium footage to capture the environment accurately. Fans hope the virtual crowd chants, the flight of tortillas after a touchdown or kickoff, and a digital Masked Rider will trigger nostalgic cheers when College Football 26 drops.

Including the tradition shows EA is leaning into the genuine game day experiences that make college football special. For Texas Tech supporters, it’s a chance to relive moments virtually and introduce the rest of the gaming world to a truly one-of-a-kind tradition.

Expect to see tortillas sail across the screen starting this summer.