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Travis Hunter Says Intangible Wealth Comes From ‘Football Awareness’
The Jacksonville Jaguars first-round pick, Colorado Buffaloes wide receiver and defensive back Travis Hunter answers questions during a press conference Friday, March 25, 2025 at Miller Electric Center in Jacksonville, Fla. [Doug Engle/Florida Times-Union] Doug Engle/Florida Times-Union / USA TODAY NETWORK via Imagn Images

Shortly after Roger Goodell kicked off the draft, while Jacksonville and Cleveland were consummating the weekend’s marquee trade, Travis Hunter was calmly playing Clash of Clans on his phone.

Football comes so naturally to Hunter, he looked like a fish in water while dominating in college. Many wonder whether James Gladstone had him in mind two months before the draft when the new Jaguars general manager talked about filling the roster with “intangibly rich” players. Hunter might as well serve as Gladstone’s poster child for that philosophy.

Case in point, Hunter picked off Central Florida quarterback K.J. Jefferson on Sept. 28 at Camping World Stadium in Orlando. Within a fraction of a second, Hunter shed his assignment, diagnosed the route of the intended receiver in the flat, and launched off his back foot to close a 7-yard gap.

“I saw the quarterback get pushed out the pocket,” Hunter explained last week for Jaguars.com. “His only option was to throw the ball to the tight end, so my instincts just took over.”

His diving interception, followed by a Heisman pose, erased all hope of a UCF comeback in Colorado’s blowout win, during which he also caught a touchdown on offense. Hunter said the second-nature intangibles come from more than simple film study.


“It’s your feeling of the game, because once you're on the football field, it's a lot of stuff that they can change up,” he said. “It's a lot of stuff they do different…You just play football. You gotta understand where you’re at. Football awareness.”

That awareness is something the NFL will see for the first time on a Jaguars practice field this weekend when the team conducts its first rookie minicamp under head coach Liam Coen. And if those intangibles translate well to the next level, Jacksonville will surely have bold results.

Don’t be surprised, and don’t mistake Hunter’s chill demeanor for lack of confidence. Whether playing receiver or cornerback, he said he turns 50-50 balls into 90-10 balls. Gladstone hedged much of the Jaguars’ future on one of the gutsiest moves in recent history.

“The Cleveland Browns moved off the second-overall selection when they traded it to Jacksonville, which made a bold move,” said Adam Schefter on his podcast last week. “ A big swing from the youngest general manager in the game, Jaguars GM James Gladstone, the second-youngest GM ever.

“He goes into his first draft, and his first draft move is arguably the single biggest on-the-clock trade in NFL history.”

It was the one of few on-the-clock trades involving a top-five selection, the first since the Bears and 49ers swapped the No. 2 and 3 overall choices so Chicago could take quarterback Mitchell Trubisky.

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This article first appeared on Jacksonville Jaguars on SI and was syndicated with permission.

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