Travis Hunter stars in new Snickers commercial

The ad cleverly draws a parallel between Snickers’ new “two-pack”—a chocolate bar and ice cream bar in one—and Hunter’s dominance on both sides of the ball. Last season, Hunter racked up 1,258 receiving yards and 15 touchdowns on offense, while also snagging 4 interceptions and defending 11 passes on defense. The commercial taps into that dynamic, positioning Hunter as the literal embodiment of “the best of both worlds.”

What makes the commercial stand out isn’t just its concept—it’s the emotional touch. Hunter’s on-screen conversation with himself reflects a deeper anxiety: “What if we don’t play together next year?” It’s a moment that subtly nods to the NFL chatter surrounding the 2025 Draft, where Hunter is widely projected as a first-round pick. Will he be able to play on both sides of the ball? The message? Enjoy the moment while it lasts—just like a good Snickers bar.

This isn’t just a win for Hunter—it’s a boost for Colorado football. With Coach Prime turning the program into a national spectacle, Hunter’s presence in a mainstream commercial cements his status as one of football’s biggest stars. It’s also another example of how NIL deals are reshaping the landscape, allowing elite players to build their brands before ever taking an NFL snap.

If you’re a Colorado fan, this commercial is more than just sweet—it’s a reminder that you’re watching something special. Travis Hunter isn’t just playing the game. He’s redefining it.