Two Vols Ink NIL Deals With Cheez-Its

The Vols are in the media portion of the lead-up to the Cheez-It Citrus Bowl, and a few players on both sides are cashing in. Cheez-It has partnered with student-athletes for their bowl game for the past two years. Tennessee wide receiver Ramel Keyton and running back Dylan Sampson signed agreements with the brand this week, according to Fan Nation's NIL site, which you can read here. They gave the following details about the new partnerships.

"The cheese cracker brand announced partnerships with Vols wide receiver Ramel Keyton and running back Dylan Sampson along with Hawkeyes linebacker Jay Higgins and defensive back Sebastian Castro to take part in an extension of the Cheez-It Flexin’ Section, an on-field barbershop and spa-inspired experience. The athletes will have exclusive access to a players-only section featuring their own barbershop staffed by celebrity barber Kenny Duncan, hot tub and an unlimited supply of Cheez-It."

Keyton will appear in his last game with Tennessee, capping off a strong career in orange and white. Meanwhile, Sampson will be getting the lead-back duties after Jaylen Wright and Jabari Small opted out of the Citrus Bowl. Freshman running back Cameron Seldon will also see touches, but many expect Sampson to assume the No. 1 role in both this game and next season.