UCLA sets embarrassing attendance record in home opener

Here is a video showing what the attendance in the stadium looked like. The attendance didn’t even seem to be anything more than a few thousand people.

What is going on? There was a big heat wave in the Los Angeles area, and it was well over 100 degrees during game time in Pasadena, Calif. There is also very little shade at the Rose Bowl, meaning anyone who attended the 11:30 a.m. kickoff would have been baking in the sun.

The heat was probably the biggest reason for the low attendance mark. Other contributing factors include: the poor quality of opponent, students not attending due to school not being in session yet, and the program’s lack of success since 2016.

Even considering all those factors, such a poor turnout reflects poorly upon UCLA.

At least the Bruins won 45-17 after falling behind 17-7 early. The Bruins will host Alabama State and then South Alabama in their next two games. Those opponents are unlikely to attract a big turnout either.

Chip Kelly wanted some cupcakes for non-conference games to boost his team’s record. Bad attendance for the games will likely be a major consequence.