USC Tight End Signs New NIL Deal, Joins Reggie Bush as TravisMathew Ambassadors

Lyons joins a group of several other former and current athletes who have partnerships with TravisMathew. Former USC star running back and Heisman trophy winner Reggie Bush is an ambassador for TravisMathew, along with Los Angeles Rams quarterback Jimmy Garoppolo, Los Angeles Lakers guard Austin Reaves, and PGA Tour golfer Akshay Bhatia.

USC has had partnerships with TravisMathew, along with Lyons. The company recently provided members of the Trojans' men's volleyball team with products from its college collection in January.

Leif Sunderland, the Chief Marketing Officer at TravisMathew, spoke in a statement about Lyons ' recent signing with the company.

"Walker is a great addition to Team TravisMathew as we continue to grow in the collegiate athletics space," said Sunderland. "NIL has opened up a powerful avenue to connect with the next generation of athletes and fans."

Social Media's Impact On Lyons' NIL Partnerships

Social media has played a huge role in Lyons' approach to NIL and his life off the football field. Lyons has more than 200,000 followers across Instagram, X, and TikTok. His popularity on social media has the potential for more NIL partnerships in the future.

"There's definitely value in social media with NIL, in this era, just being able to market yourself more. So I think there's extreme value to especially being in this market, as well," Lyons told On3.

"There's a lot of brands and lots of companies I want to work with, kids in L.A., and especially USC athletes. I think the bigger platform and following you have through social media, the more likely those brands are to help you to be able to reach out with you to want to partner with you," he continued.

Lyons Improvement On the Football Field With USC

After recording just six receptions for 36 yards as a freshman for USC, Lyons has taken a huge step forward for the Trojans' offense during his sophomore season. In five games this season for USC, Lyons has collected 10 receptions for 107 yards and two touchdowns.

Lyons and Lake McRee have formed a stellar tight end duo for USC's explosive offense, as the two have combined for 355 receiving yards and three touchdowns.

In USC's 34-32 loss to the No. 17 Illinois Fighting Illini before the bye week, Lyons recorded four receptions for 39 yards. We'll see what impact Lyons has on Saturday night, as USC will face off against the No. 15 Michigan Wolverines in front of a sold-out Los Angeles Memorial Coliseum. Lyons could make a huge difference against Michigan on Saturday night.