USC Trojans Replace Los Angeles Memorial Coliseum's Video Board

The upgrade to the Coliseum is one of the many construction projects happening at USC, most notably the Bloom Football Performance Center as part of a revamped Athletics West campus.

USC has already raised $174 million in donations with a goal of $225 million, per the Trojan Athletic Fund. The Trojans started work on the project in November of 2024 and named it the Bloom Football Performance Center after the Ronald H. Bloom family donated $50 million to the capital campaign.

"The Bloom Football Performance Center, scheduled to open in summer 2026, includes two full-length outdoor practice fields – one turf and one natural grass – and a three-story building featuring state-of-the-art spaces dedicated to helping USC's student-athletes reach their fullest potential in all aspects of life," the Trojans released in a statement when construction began.

USC adding state-of-the-art facilities for the school's football program and other student-athletes has certainly given the Trojans a boost in recruiting, but some key hires within USC's football program has the Trojans recruiting at a historic level.

Trojans coach Lincoln Riley hired general manager Chad Bowden away from Notre Dame, and Bowden has seemingly overhauled USC's recruiting strategy for the better. With Bowden and Riley leading the charge, the Trojans have the No. 1 recruiting class, per 247Sports' rankings.

Riley, Bowden, and the rest of USC's coaching staff have successfully prioritized high school prospects in the state of California, landing a few of the West Coast's top recruits like five-star tight end Mark Bowman from Mater Dei High School and four-star defensive lineman Simote Katoanga from Santa Margarita Catholic.

Upon his arrival in Southern California, Bowden not only reignited USC's recruiting efforts but also the Trojans' plans for Name, Image, and Likeness (NIL).

“We’re as aggressive as anyone. We might even be the most aggressive. Our aspirations for what we’re going to do in NIL are as high as anyone in the country and I hope people know it,” Bowden told reporters.