Watch: Adidas goes all-in on Michael Penix Jr. Heisman Trophy campaign

Washington is an Adidas school, and the Huskies boast not just one of the better quarterbacks in college football this season, but one of the best players overall.

In fact, there's a great case to be made that quarterback Michael Penix Jr. has been a worthy candidate in 2023, and that's the case the brand representing his school is trying to make.

It's not rare for a school to start a Heisman Trophy campaign, but a brand like Adidas? Well, that's just how life goes in the NIL era. To be fair to Penix, he's compete worth the hype. And to be fair to Adidas, who better to represent the brand at the moment?

As such, Adidas released a #Penix4Heisman campaign ad narrated by longtime sports commentator Kenny Mayne.